My Bio
Bill Kasal began
his media career in the Coachella Valley in 1980 as Continuity Director
for KPSI AM/FM Radio in Palm Springs.
Within two-and-a-half years, he was named Program Director of both
stations. He was part of the number one and (still) highest rated
morning radio show in the Coachella Valley, The Bob & Bill Show.
As Program Director, he earned the station’s all-time highest ratings
and served on the ABC Radio Affiliates Board.
Following that he was mid-day radio personality and Executive
Marketing Director for KCMJ AM/FM Radio.
During his tenure at ABC-Affiliate, KESQ-TV3, he served (at various
times) as a producer, account executive, on-air weatherman, Director of
Promotions and Public Relations and Creative Services/Production
Director. He earned several awards for creativity in television
promotion while at KESQ, and, while in sales, grossed $250,000 in
advertising sales in ten months; being named Salesman of the Month,
eight consecutive months.
As chief producer for the Entertainment Programming Group, ltd., he
produced 238 half-hour programs about the Coachella Valley called
Desert Living & Entertainment, as well as 26 half-hour shows for
The Liberty Mutual Legends of Golf and several other video
projects for numerous clients.
Live television experience includes over 35 telethons for United
Cerebral Palsy, the Arthritis Foundation, College of the Desert and the
Muscular Dystrophy Association, most as Producer.
Recent projects have included 13 programs of The Desert Home Show, 13
programs called View of the Desert, 98 monthly half-hour programs for
The Dennis James United Cerebral Palsy
Center and 84 monthly half-hour programs for The Arthritis
Foundation.
He also served as Executive Producer for the PBS Series:
Discoveries in Alternative Medicine for
Windsor Productions in Palm
Desert, CA, which included a seven-part series for
The American Association of
Naturopathic Physicians, another program on
Qigong Grandmaster Effie Poy Yew Chow,
and one on LifeWave Energy Patches.